DEPARTMENT OF ATTORNEY GENERAL  
CONSUMER PROTECTION AND CHARITABLE TRUSTS DIVISION  
GENERAL RULES  
(By authority conferred on the attorney general by section 3 of Act No. 331 of the Public  
Acts of 1976, being S445.903 of the Michigan Compiled Laws)  
R 14.51 Definitions.  
Rule 1. As used in these rules:  
(a) "Act" means the Michigan consumer protection act.  
(b) "Attorney general" means the elected attorney general or an assistant attorney general.  
History: 1979 AC.  
R 14.52 Consumer protection division; enforcement and administration of fact;  
location; assistant attorney general in charge; powers and duties; investigative agent.  
Rule 2. (1) The Michigan consumer protection act shall be regularly enforced and  
administered by the department of attorney general, consumer protection division, or such  
other division of the department as from time to time is authorized by the attorney general.  
(2) The consumer protection division is located at the Law Building, Lansing, Michigan  
48913.  
(3) The consumer protection division shall be headed by the assistant attorney general in  
charge thereof as appointed by the attorney general, which assistant in charge shall have  
the care, custody, and control of the files and records of the division. In addition, the  
assistant attorney general in charge shall administer the act and approve all applications for  
subpoenas, initiation of investigations, commencement and disposition of actions,  
acceptance of assurances of discontinuances, and promulgation of rules pursuant to the  
consumer protection act. In the absence of, or when designated by, the assistant in charge,  
the first assistant attorney general of the consumer protection division may act in the place  
of the assistant in charge. The assistant in charge is hereby authorized to delegate to such  
persons within the division such other duties, functions, and responsibilities under the act  
as he determines from time to time to be appropriate.  
(4) Any investigative agent of the attorney general, prosecuting attorney, or any person  
selected by the officers described in sections 17 to 21 of the act have authority and power  
to serve a subpoena or other process.  
History: 1979 AC.  
R 14.53 Notice of intended action; "positive action to cease and desist" defined.  
Rule 3. (1) Unless otherwise waived by the court upon good cause shown, the attorney  
general shall 10 days prior to the commencement of an action under section 5 of the act,  
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serve a notice of intended action upon the person or persons named therein which shall  
advise the person or persons:  
(a) Of the opportunity to confer with the attorney general in person or by other authorized  
representative or a stated member of the staff, or  
(b) Of the opportunity to cease and desist or take positive action to cease and desist from  
the alleged unlawful methods, acts, or practice, and,  
(c) Than an action is about to be commenced against the person or persons named in the  
notice.  
(2) The 10-day period shall begin to run from the time the person or persons receive the  
notice.  
(3) A notice may be served upon a person either personally or by certified mail, return  
receipt requested.  
(4) A notice shall be followed by either the commencement of an action, an assurance of  
discontinuance, or a determination of no cause for action.  
(5) For the purposes of this rule, "Positive action to cease and desist" means that the  
person to whom the notice is directed shall immediately upon receipt begin a course of  
conduct leading to the complete and total cessation of the alleged methods, acts, and  
practices; and, in fact, such cessation actually occurs within a reasonable period of time.  
History: 1979 AC.  
R 14.54 Investigation; subpoena; confidentiality of information; disclosure; copies  
of documents and reported testimony; representation by counsel of person compelled  
to appear; investigative agent; powers and duties; "investigative agent" defined.  
Rule 4. (1) Investigations of a violation of the act may be initiated by the attorney general,  
or by other governmental agencies or persons specified in sections 15, 17, 18, 19, 20, and  
21 of the act.  
(2) Any person may request the attorney general to institute an investigation in respect to  
any matter over which the attorney general has jurisdiction. Such request may be in the  
form of a signed statement setting forth the alleged violation of the act with such  
supporting information as is available and the name and address of the person or persons  
complained of. No forms or formal procedures are required. A complaint from the public  
may also be treated by the attorney general as a request for an investigation.  
(3) The attorney general or prosecuting attorney may make an application for a subpoena  
in aid of an investigation under the act.  
(4) The receipt of testimony or documentary material pursuant to a subpoena is hereby  
designated as an investigational proceeding, which shall be either electronically or  
stenographically recorded or identified in case of documentary material.  
(5) All information obtained as the result of a subpoena shall be confidential to the office  
of the attorney general or prosecuting attorney. A request for disclosure by such persons  
as are authorized access thereto shall be in writing setting forth the description of the  
information sought, the persons to whom it relates, and the use to which it will be put.  
The attorney general or prosecuting attorney may decline access upon determination that  
disclosure is not in the public interest. Upon a determination that the information may be  
disclosed to such authorized persons, the attorney general or prosecuting attorney may  
require that the actual costs of reproduction thereof be borne by the person seeking access.  
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An order of the court of competent jurisdiction requiring access and disclosure shall be  
presumed to be in the public interest.  
(6) Upon determination by the attorney general that disclosure to an authorized person is  
appropriate under the act, the attorney general shall notify the person who supplied the  
information or materials pursuant to a subpoena of the identity of the person seeking  
the information and materials, and that it shall be disclosed to that person 10 days from  
the date of the notice. The notice shall be given by certified mail, return receipt requested.  
(7) Any person compelled to produce documentary material or to testify in response to a  
subpoena may retain or, on payment of prescribed costs of copying, procure a copy of any  
document submitted by him and of his own testimony as reported.  
(8) Any person compelled to appear in person may be accompanied, represented, and  
advised by counsel as follows:  
(a) The counsel for a person shall file with the attorney general an appearance setting forth  
that the attorney is representing that person.  
(b) Counsel for a person may advise his client, in confidence and upon the initiative of  
either himself or the person, with respect to any question asked of the person, that the  
person refuse to answer a question. Then counsel may briefly state on the record that he  
has advised the person not to answer the question and the legal grounds for such refusal.  
(c) Where it is claimed that the testimony or other evidence sought from a person is  
outside the scope of the subpoena or investigation, or that the person is privileged to  
refuse to answer the question or to produce other evidence, counsel for the person may  
object on the record to the question or requirement and may state briefly and precisely  
the grounds therefor.  
(d) Following the completion of an examination of a person, the person may on the record  
be given an opportunity to clarify answers which may need clarification, in order that they  
may not be left equivocal or incomplete.  
(9) For the purposes of conducting an investigation pursuant to section 7 of the act, an  
investigative agent of the attorney general is hereby authorized to administer oaths and  
affirmations and conduct investigations, including taking of testimony and receiving  
documentary material produced by a person.  
(10) An "investigative agent" means a regular civil service employee appointed by the  
attorney general as an investigator whose duties, functions, and responsibilities include the  
investigation of any civil or criminal law.  
History: 1979 AC.  
R 14.55 Assurance of discontinuance.  
Rule 5. (1) When the attorney general or prosecuting attorney has information indicating  
that a person or persons may have engaged, are engaging, or are about to engage in a  
method, act, or practice which may involve violation of the act, and if he deems the public  
interest shall be fully safeguarded thereby, may afford such person or persons the  
opportunity to negotiate informally an assurance of discontinuance.  
(2) In determining whether the public interest shall be safeguarded by such assurance, the  
attorney general or prosecuting attorney shall consider:  
(a) The nature and gravity of the alleged violation.  
(b) The prior record and good faith of the parties involved.  
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(c) Other factors, including, where appropriate, adequate assurance of voluntary  
compliance.  
(3) An assurance of discontinuance is accepted and final upon signing by the attorney  
general or prosecuting attorney.  
(a) It shall include:  
(i) A description of the methods, acts, and practices which a person agrees to permanently  
discontinue.  
(ii) A reference to the provisions of the act or these rules as are applicable.  
(iii) A statement that the person does not admit any issue of law or fact.  
(b) In addition, the assurance may include:  
(i) An agreement to pay the cost of investigation.  
(ii) An agreement to hold in escrow an amount pending the outcome of litigation.  
(iii) An agreement for an amount of restitution to an aggrieved person.  
(4) An assurance may not be introduced in any other proceeding brought by a person other  
than the parties to the assurance who may introduce it in a proceeding to modify its terms  
or to enforce its terms in whole or in part.  
History: 1979 AC.  
R 14.56 Prosecuting attorney; powers and duties.  
Rule 6. A prosecuting attorney may initiate and conduct investigations, make ex parte  
application to the circuit court for a subpoena, and seek such relief as provided in sections  
5, 6, 7, 8, 10, and 15 of the act in the same manner and subject to the same restrictions as  
the attorney general, provided:  
(a) Prior to making the application for the subpoena, or the filing of an action, the  
prosecutor gives to the attorney general 15 days' notice that he, the prosecutor, intends to  
make such an application or file an action. The 15-day notice may be waived by the  
attorney general.  
(b) The notice shall contain:  
(i) The identity of the person or persons against whom the action is to be commenced or  
the subpoena is to be served or enforced.  
(ii) A description of the alleged violation of the act or these rules.  
(iii) A brief statement of the relief to be sought.  
(iv) If known, a statement of any past or pending actions or subpoenas brought or served  
against such person under the act.  
(c) A legal action shall not be commenced with respect to any course of action taken in  
good faith reliance upon the ruling, where all relevant facts were fully, completely, and  
accurately presented to the attorney general.  
History: 1979 AC.  
R 14.57 Declaratory ruling.  
Rule 7. (1) Any person may request a ruling from the attorney general as specified in  
section 63 of Act No. 306 of the Public Acts of 1969, being S24.263 of the Michigan  
Compiled Laws, with respect to a course of action to determine whether the action is in  
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compliance with the act or these rules. It is the policy of the attorney general to consider  
such requests and, where practical, make such a ruling. A request for a ruling shall  
ordinarily be considered inappropriate where:  
(a) The same, or substantially the same, course of action is under investigation or is, or  
has been, the subject of a current action, order, judgment, or decree initiated or obtained  
by the attorney general, a prosecuting attorney, or another governmental agency.  
(b) The course of action, or its effects, may be such that an informed decision thereon  
cannot be made or could be made only after extensive investigation, clinical study, testing,  
or collateral inquiry.  
(2) A request for a ruling shall be submitted in writing to the attorney general and include  
full and complete information regarding the course of action. Citations of legal authority  
supporting the theory or position of the requester may accompany the request.  
(3) Any ruling given is without prejudice to the right of the attorney general to reconsider  
the questions involved, and where the public interest requires, to prospectively change the  
ruling. Sixty days' notice of prospective change shall be given to the requester so that the  
person may discontinue the course of action taken in reliance upon the ruling.  
History: 1979 AC.  
R 14.58 Request for evidence of facts on which claims made to consumers are based.  
Rule 8. To implement section 5(2) of the act, in connection with a determination to issue  
a notice of intended action or initiation of an investigation pursuant to a determination of  
violation of a provision of the act or these rules, the attorney general or a prosecuting  
attorney may make written request to a person doing business in Michigan, or in whose  
behalf claims are made to consumers in Michigan, to provide to the attorney general or  
prosecuting attorney making the request evidence of the facts on which such claims are  
based, if such claims:  
(a) Purport to be based on factual, objective, or clinical evidence, or that  
(b) Compare that product's or service's characteristics, ingredients, uses, benefits,  
effectiveness, price, or safety to that of other products or services, except to the extent such  
claims are statements of opinion.  
History: 1979 AC.  
R 14.59 Complaint.  
Rule 9. (1) Any person may complain to the attorney general or prosecuting attorney,  
alleging an actual or suspected violation of the act or these rules. The complaint shall be in  
writing on the form prescribed or approved by the attorney general. A person, upon signing  
the complaint, verifies that the facts set forth therein are true to the best of his information,  
knowledge, and belief.  
(2) A complaint form shall include:  
(a) The name, address, telephone number, and zip code of the complainant and  
respondent.  
(b) A space for the identification of the subject matter of the complaint, by violation code  
number.  
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(c) A space for the identification of the respondent, by standard industrial classification  
number.  
(d) A space for the identification of the property or services involved, by a standard  
keyword.  
(e) The name and address of the agency receiving the complaint.  
(3) A complaint, or a record thereof, filed with a prosecuting attorney shall be promptly  
duplicated and a copy shall be forwarded to the attorney general, consumer protection  
division.  
(4) A complaint filed with a prosecuting attorney shall be a public record and be open for  
inspection in the same manner as public records of the attorney general and as provided in  
these rules.  
History: 1979 AC.  
R 14.60 Publication of information; subscription; fees; waiver.  
Rule 10. (1) The consumer protection division shall publish, on a subscription basis, the  
following information:  
(a) Rules promulgated pursuant to the act.  
(b) Copies of final judgments rendered under the act, provided to the division by clerks  
of the courts pursuant to section 12(1) of the act.  
(c) Assurances of discontinuance.  
(d) Declaratory rulings rendered by the attorney general.  
(e) Forms prescribed by the attorney general.  
(2) A person desiring to subscribe to the information set forth in subrule (1) shall forward  
to the consumer protection division a written request therefor setting forth therein the  
material to which subscription is sought, and accompanying the request a fee in the  
appropriate amount, which fee shall be determined by reference to subrule (3). The  
division shall determine the correctness of the fee and may advise the person as to the  
correct fee. Failure to pay the correct fee shall be sufficient grounds to reject the request  
for subscription.  
(3) The following fees shall be paid by a person annually:  
(a) One of the items in subrule (1)....................  
(b) Two of the items in subrule (1)....................  
(c) Three of the items in subrule (1)..................  
(d) Four of the items in subrule (1)...................  
(e) All material described in subrule (1)..............  
$ 25.00  
$ 50.00  
$ 75.00  
$100.00  
$125.00  
History: 1979 AC.  
R 14.61 Investigation by regulatory board or officer.  
Rule 11. (1) Whenever a regulatory board or officer identified in sections 17 to 21 of the  
act proposes to conduct an investigation, requiring the use of a subpoena to be issued under  
the act, of a method, act, or practice for which the board or officer has probable cause to  
believe there is a violation of the act or a rule promulgated thereunder, the regulatory board  
or officer shall:  
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(a) File with the attorney general an application therefor, stating in substance:  
(i) The person or persons to be subpoenaed.  
(ii) A reasonably precise description of the documentary material to be produced.  
(iii) A reasonably precise description of the method, act, or practice to be investigated.  
(iv) The pertinent provisions of the act or rule which the method, act, or practice violates.  
(v) What steps have been taken to secure the recordation or transcription of testimony  
taken and who shall bear the costs thereof.  
(vi) What safeguards shall be undertaken to keep confidential any documentary material  
or information obtained, describing what procedures shall be followed to prevent such  
material or information from being disclosed to any other person than the board or officer  
or the attorney general.  
(b) Designate from among the staff of the board or officers an investigating officer or  
officers who shall be in charge of conducting the investigation pursuant to the subpoena.  
(c) Take such steps and procure, if necessary, such devices to secure from public  
inspection or copying any material or information obtained under subpoena, except as  
otherwise provided in section 7(6) of Act No. 331 of the Public Acts of 1976, being  
S445.907(6) of the Michigan Compiled Laws.  
(2) A regulatory board or officer specified in sections 17 to 21 of Act No. 331 of the  
Public Acts of 1976 shall not disclose any documentary material or information to any  
person, unless consented to by the attorney general.  
(3) Upon conclusion of an investigation, the regulatory board or officer specified in  
sections 17 to 21 of Act No. 331 of the Public Acts of 1976 shall make a full report to the  
attorney general, which report shall contain as a minimum:  
(a) The identity of the person or persons investigated.  
(b) A summary of the information obtained, or in lieu thereof, complete and legible copies  
of all transcriptions, reports, and documentary material.  
(c) A concise statement of any alleged violations of the act, together with a reference to  
any support therefor, found in any testimony or documentary material.  
(d) A concise statement of a proposed course of action.  
(e) Recommendation for action.  
History: 1979 AC.  
R 14.62 Public records.  
Rule 12. (1) All records compiled, received, or maintained by the consumer protection  
division are public records, except those otherwise exempt pursuant to Act No. 331 of the  
Public Acts of 1976 and Act No. 442 of the Public Acts of 1976.  
(2) Upon submitting an oral or written request which describes the record sufficiently to  
enable the appropriate staff member of the attorney general to find the record, a person has  
the right to inspect, copy, or receive copies of the record.  
(3) A person may subscribe to future issuances of public records which are issued on a  
regular basis. A subscription shall be valid for 6 months and shall be renewable.  
(4) Records may be inspected during regular office hours at a place designated by the  
attorney general, which shall, as far as possible, be convenient to the person who wishes to  
inspect the record.  
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(5) Where a request to inspect a public record is made, the attorney general may, with  
consent of the party requesting the record, provide the person with a copy of the record  
without charge in lieu of providing a place for inspection. Where a person requests 1 or  
more copies of a public record and the cost of providing copies is substantial, a reasonable  
fee may be imposed, but such fee shall not exceed the maximum charges allowable by  
section 4 of Act No. 442 of the Public Acts of 1976, being S15.234 of the Michigan  
Compiled Laws.  
(6) Where more than 1 person wishes to inspect the same public record at the same time,  
the attorney general may limit the number of persons who may inspect the record at 1 time  
to a reasonable number.  
(7) A person inspecting a record shall not write anything upon the record nor fold nor  
mutilate it. Violation of this requirement shall subject a person to criminal penalties  
imposed by section 491 of Act No. 328 of the Public Acts of 1931, as amended, being  
S750.491 of the Michigan Compiled Laws.  
(8) A person inspecting a public record shall promptly return the record to the custodian  
after completion of the inspection.  
History: 1979 AC.  
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;