DEPARTMENT OF LICENSING AND REGULATORY AFFAIRS
LIQUOR CONTROL COMMISSION
ADVERTISING
Filed with the secretary of state on January 27, 2025
These rules become effective immediately after filing with the secretary of state
unless adopted under section 33, 44, or 45a(9) of the administrative procedures
act of 1969, 1969 PA 306, MCL 24.233, 24.244, or 24.245a. Rules adopted under
these sections become effective 7 days after filing with the secretary of state.
(By authority conferred on the liquor control commission by section 40 of article IV of
the state constitution of 1963, sections 201 and 215(1) of the Michigan liquor control
code of 1998, 1998 PA 58, MCL 436.1201 and 436.1215, and Executive Reorganization
Order No. 2011-4, MCL 445.2030)
R 436.1313 of the Michigan Administrative Code is amended, and R 436.1329 is
rescinded, as follows:
R 436.1313 Inside advertising signs and displays.
Rule 13. (1) Except as provided for in this rule, a retail licensee shall ensure that an
advertising sign for alcoholic liquor that is used inside the licensee's premises is an
unilluminated sign that does not have a total area of more than 3,500 square inches.
(2) The total area of any other sign that is attached to, or a necessary part of, a sign is
included in the 3,500 square inches limitation.
(3) A sports/entertainment venue may utilize illuminated advertising signs and
advertising signs that have a total area of more than 3,500 square inches in the arena area,
concourse area, or private suite areas.
(4) Any of the following entities may provide and install illuminated advertising signs
and advertising signs that have a total area of more than 3,500 square inches per sign
inside the arena area, concourse area, or private suite areas of a sports/entertainment
venue as defined by R 436.1001(1):
(a) A brewer.
(b) A micro brewer.
(c) A wine maker.
(d) A small wine maker.
(e) An outstate seller of beer.
(f) An outstate seller of wine.
(g) An outstate seller of mixed spirit drink.
(h) A manufacturer of spirits.
(i) A manufacturer of mixed spirit drink.
(j) A vendor of spirits.
December 17, 2024